What began in 2007 with a single client has grown into an international movement spanning more than 30 countries and transforming tens of thousands of women. Long before online coaching became the norm, Shannon was already reshaping the industry, not by following its playbook, but by writing her own.
An IFBB Fitness Pro, International Fitness Model, former NFL Cheerleading Team Captain, multi–health club owner, and sought-after motivational speaker, Shannon’s authority is grounded in decades of lived leadership. She is also recognized as a commanding stage presence, emceeing and hosting some of the most prestigious bodybuilding events in the world.
Her work goes far beyond physical transformation. Shannon has built her reputation on helping individuals unlock discipline, confidence, resilience, and personal ownership, the traits that change not just bodies, but lives.
From first-time clients to elite competitors, executives, pageant titleholders, and high performers, those who enter the Bombshell world quickly discover they are capable of far more than they once believed.













A visionary entrepreneur at her core, Shannon has expanded Bombshell Inc. into a category-defining brand that includes Bodies by Bombshell, Bombshell Fitness, Bombshell Nutrition, Bombshell Boutique, and Bombshell Productions, each created to elevate the standard of what modern coaching can deliver.
She holds a Master’s Degree in Health Education with an emphasis in Sports Management and Exercise Science from the University of Kansas and is currently pursuing her Ph.D. in Psychology, further strengthening her expertise in performance, behavior, and lasting transformation.
Today, Shannon travels the globe speaking, hosting major events, mentoring leaders, and continuing to challenge an industry she helped modernize.
Bodies by Bombshell represents the next evolution of that legacy, a high-touch coaching experience designed for those who refuse to live small.
Because transformation isn’t something you wait for.
It is something you claim.
And for nearly two decades, Shannon Dey has been showing people exactly how to do it.